MBABANE – Nine years after entering the telecommunications market with a promise to make connectivity more accessible and affordable, Eswatini Mobile is marking its anniversary by rewarding the customers who have supported the network throughout its journey.
The company has announced the grand finale of its ninth birthday celebrations, where nine lucky customers will each win E10 000, bringing the total cash prize to E90 000. The grand draw will take place on August 1, giving customers one final opportunity to walk away with a life-changing cash prize as the company celebrates nine years of connecting emaSwati.
Throughout the past nine years, Eswatini Mobile has rewarded customers with a wide range of prizes and experiences, including cash, grocery vouchers, fuel vouchers, air fryers and all-expenses-paid trips to Cape Town. The E90 000 giveaway is the biggest prize offering of the anniversary celebrations and is dedicated to honouring the customers who have supported the company over the years.
Over the years, Eswatini Mobile has grown from a new entrant into a trusted telecommunications provider, expanding its network, introducing innovative products and digital services and connecting families, businesses and communities across the Kingdom. Through affordable voice and data offerings, mobile money services and continued investment in technology, the company has remained focused on delivering greater value to customers.
Additionally, its Eswatini Mobile Cares arm has ensured that the marginalised in society are not forgotten. Eswatini Mobile Cares has fed, clothed and paid tuition costs for innumerable children and adults across the width and breadth of the Kingdom. It is the affordable network that cares.
Towns have also been cleaned, and just recently 10 UNESWA students were awarded internship opportunities across the plethora of entities within Inyatsi Group Holdings, as the entity believes that it exists for more than just mere connectivity.
Eswatini Mobile Chief Executive Officer Sydney Sichula said celebrating nine years in business was an opportunity to recognise the customers who had made the company’s growth possible.
“Every achievement we have celebrated over the past nine years has been made possible by our customers. They have trusted us, grown with us and inspired us to keep improving. As we celebrate our ninth anniversary, it is only fitting that we give back to them in a meaningful way.”

Sichula said the company’s journey had always been about more than providing telecommunications services.
“Our purpose has always been to connect people to opportunities, information and one another. Whether through affordable connectivity, innovative digital solutions or rewarding customer experiences, we remain committed to creating value for emaSwati and contributing to the country’s digital future.”
Head of Sales and Marketing Nosipho Xaba said the anniversary celebration was centred on thanking customers for their loyalty over the years.
“This July marks nine years of Eswatini Mobile connecting emaSwati, and we wanted to celebrate by recognising the people who have made this journey possible. The response to our anniversary promotions has been overwhelming, and we are excited to conclude the celebrations by awarding nine customers E10 000 each.”
She said customers would not be required to register, dial a shortcode or complete any additional steps to qualify.
“All customers need to do is continue with what they normally do. Simply buy E100 airtime or purchase a No Frills 100 bundle and you will automatically qualify for the draw. We wanted everyone to have an easy opportunity to win while enjoying the products they already use. They can enter as many times as they want, increasing their chances.”
Xaba encouraged customers to continue buying E100 airtime or No Frills 100 bundles before the closing date to secure their chance of becoming one of the nine grand prize winners.
The nine winners of E10 000 each will be announced during the August 1 grand draw, bringing Eswatini Mobile’s ninth birthday celebrations to a memorable close while recognising the customers who have been part of the company’s journey since its launch.
How to enter
– Load E100 airtime or buy a No Frills 100 bundle as many times as you wish.
– Closing date: July 31, 2026.
– Draw date: August 1, 2026.








