Five international and regional impact investors have signalled strong interest in exploring investment opportunities in the country.
This follows a three-day Impact Investors Roadshow organised by the International Trade Centre (ITC) with support from the European Union (EU), and in collaboration with government.
The programme supports job creation for small farmers, entrepreneurs, and artisans. Eswatini offers the global market unique organic produce, artisan roasted coffee, handmade cultural creations, and gourmet condiment lines.
The roadshow provided a platform for investors to engage directly with investment-ready micro, small and medium enterprises (MSMEs), explore potential partnerships, and experience Eswatini’s evolving entrepreneurship ecosystem first-hand.
Collectively representing between E3 billion and E5 billion in investment capital, the five visiting investors highlighted the strong potential for Eswatini’s businesses to attract new capital, expand into regional markets and scale their operations.
During the visit, investors toured several high-potential enterprises, including Beef Boys, Ngwenya Glass, Eswatini Foods, Luna Hair and Body, and Black Mamba Foods, gaining first-hand insight into the country’s growing manufacturing, agro-processing, and creative sectors.
The programme also created opportunities for investors to connect with additional entrepreneurs and ecosystem partners during a welcome reception, plenary sessions, and a farewell dinner, further strengthening relationships and exploring potential partnerships.
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According to the EU, facilitating connections between investors and entrepreneurs is key to strengthening the country’s private sector and unlocking inclusive economic growth.
EU Delegation to Eswatini Head of Cooperation Eva-Maria Engdahl emphasised the importance of such initiatives in expanding financing opportunities for entrepreneurs.
“Supporting MSMEs to access alternative financing is critical for unlocking inclusive and sustainable economic growth. By connecting the country’s entrepreneurs with impact investors, we are helping create new pathways for businesses to scale, create jobs and access regional markets,” said Engdahl.
The Investors Roadshow forms part of the broader ‘Eswatini: Promoting growth through competitive alliances’ programme, which promotes inclusive trade and the growth of the creative industries.
The roadshow builds on discussions held during the inaugural MSME Conference in November 2025, which highlighted the importance of alternative financing mechanisms in unlocking growth for small businesses.
The positive response from visiting investors signals growing confidence in Eswatini’s entrepreneurial landscape and lays the foundation for new investment partnerships that could accelerate MSME growth, market expansion, and job creation across the country.
The roadshow also created valuable opportunities for the country’s businesses to engage directly with international investors and explore partnerships to scale their operations, with local businesses welcoming investment partnerships.
Beef Boys Director Precilla Verster, one of the enterprises that engaged with investors during the programme, said the initiative created meaningful opportunities for collaboration.
She said meeting the investors was a wonderful opportunity for them. She said it allowed them to share their vision of growing the business, supporting local farmers, and expanding into regional and international markets.
“Partnerships like these can help create jobs and strengthen the livestock sector in the country,” added Verster.
