Savannah Maziya, Minister of Information, Communications and Technology, is set to launch a competition aimed at rewarding content creators and app developers while promoting innovation and digital entrepreneurship.
The competition will be open to everyone, including people with disabilities, and will provide rewards to motivate creators while encouraging the monetisation of their work.
Speaking on the Banele WJLM Podcast, which showcases local stories, creative journeys and entrepreneurial insights, Maziya highlighted the strategic importance of content creation over the next five years.
“Content creation is the one that dominates and through this competition we will be rewarding creators who excel in their work. We want to monetise the work individuals contribute to the country and create a sustainable career environment,” she said.
Maziya said the initiative forms part of the ministry’s broader vision to build a financially sustainable creative economy.
She emphasised that content creators must combine technical skills with financial literacy to ensure long-term success.
“We are creating an environment where local content creators can earn a sustainable living from their intellectual property. The rewards are meant to motivate and recognise the dedication that goes into producing quality content,” she said.
The minister also discussed ongoing initiatives to reduce internet costs and expand connectivity.
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These include potential regulatory steps that could allow services such as Starlink to operate more widely in the country, which could significantly improve access for digital creators.
According to Maziya, the competition forms part of the Ministry of Information, Communications and Technology strategy to integrate technology, creativity and entrepreneurship.
“Through this initiative, we aim to involve everyone, even those often overlooked, and showcase that creativity can be a viable career,” she said.
She encouraged young creators to participate, embrace innovation and view the competition as a gateway to national recognition and professional growth.
The competition, expected to take place mid-year, is anticipated to stimulate the country’s digital economy by motivating creators and fostering innovation.
Context
Governments across Africa are increasingly investing in the digital and creative economy, recognising content creation, app development and digital entrepreneurship as emerging sectors capable of generating employment and new revenue streams.
