A new chapter in digital storytelling has begun as Eswatini Observer introduced its podcast series to connect with wider audiences.
The first episode, which aired yesterday, featured National Arts and Culture Awards Chairperson Thamsanqa KrTC Sibandze, who joined acting Managing Director Mbongeni Mbingo for a conversation about his life, music journey and creative initiatives.
Supported by MTN Eswatini, the podcast will run for its first season with 12 episodes released every Sunday at 2pm.
Mbingo will host the series, which seeks to create another platform for audiences to engage with different conversations beyond traditional newspaper content.
The launch places the publication among media organisations using podcasts to complement their reporting and connect with audiences through digital platforms.
Several South African publications have adopted similar formats, using podcasts to explore current affairs, businesses, politics and feature stories, including News24, BizNews and Daily Maverick.
Mbingo said the podcast reflects the publication’s move towards digital growth and innovation. “We are moving digital and having a footprint,” he said.
Mbingo explained that the initiative shows the newspaper’s ability to adapt to changing media trends while continuing to serve audiences in new ways. He added that the project is part of the publication’s aim to grow and encourage more people to explore digital opportunities. “We are moving, growing, innovating and pursuing digital platforms,” Mbingo said.
The acting managing director highlighted that former MTN Eswatini chief executive officer Wandile Mtshali also played a role in encouraging the publication to explore this direction after being featured in an earlier interview.
The podcast debut marks another step in Eswatini Observer’s efforts to strengthen its digital presence while creating spaces for deeper discussions with influential figures.
The first episode introduced audiences to a new format that combines journalism, conversation and entertainment. Through the platform, the publication aims to continue evolving while providing listeners with access to stories and discussions in an accessible audio format.
Every stage represents possibility – KrTC
AWARD-WINNING hip hop artist KrTC shared his music journey and creative vision during the Eswatini Observer podcast, reflecting on choosing the arts despite challenges.
The artist reflected on his journey in music, sharing how he chose the creative industry despite uncertainty and pressure from those around him. During the conversation, KrTC recalled that when he decided to pursue a career in the arts, his family called him for prayer because they questioned whether creative work could provide success.
He explained that he asked himself what would happen if he became the first person in his community to succeed through creativity. He remembered a moment in 2012 when he presented his parents with a ticket to the United States of America for a hip hop programme. He said their reaction showed happiness as they saw his commitment becoming a reality.
“I asked myself what if I am the first one to make it,” KrTC said, reflecting on the belief that guided his early steps.
The hip hop artist explained that learning has remained an important part of his growth. He shared that one of the first books he read was ‘The 10 Laws of Artistic Excellence’, which shaped his understanding of creativity and discipline.
KrTC said he has worked with creatives such as King Terry and Ace Julz while continuing to share knowledge with upcoming musicians.
“My mandate is to represent possibility and sell hope wherever I am on stage,” he said.
He added that his appointment as National Arts and Culture Awards (NACA) chairperson is an honour that reflects the impact of his work and gives him an opportunity to contribute to the creative sector.
Beyond music, KrTC revealed that becoming a husband and father has changed his approach to life. He said his family responsibilities have helped him become more grounded and thoughtful in his decisions. Through his journey, KrTC continues to encourage creatives to believe in their abilities and use their talents to create opportunities.
