THE newly appointed National Arts and Culture Awards (NACA) Chairperson Thamsanqa ‘KrTC’ Sibandze says the awards will focus on developing artists, not just celebrating them.
The respected hip-hop artist, songwriter and creative industry advocate was officially unveiled as chairperson of the NACA during the awards launch held at Matsapha Lifestyle Lounge. His appointment comes at a time when the awards are entering a new phase. This year, organisers have increased the number of categories from 45 to 55 and introduced the theme ‘From Recognition to Development’, signalling a shift towards growing and strengthening the country’s creative sector.
For Sibandze, the theme reflects exactly what the industry needs. Speaking after his appointment, he said he accepted the role with gratitude and a strong sense of responsibility.
“Firstly, I receive this appointment with deep gratitude, humility and a strong sense of responsibility,” said Sibandze.
While many people see NACA as a platform that rewards excellence, Sibandze believes it can play a much bigger role in the lives of artists.
“What excites me most about NACA 2026 is that we are taking a more holistic approach. Before we hand out trophies, we want to raise the standard. Before we celebrate success, we want to help create more of it,” he said.
The new chairperson is no stranger to NACA. During the 2024 awards, he served as a host, facilitator and ambassador. He also travelled across all four regions of the country engaging artists, stakeholders and communities, helping raise awareness about the awards and the importance of recognising local talent. His experience within the programme, coupled with his years in the entertainment industry, has given him a clear understanding of the challenges faced by creatives.
Known professionally as KrTC, pronounced ‘courtesy’, Sibandze is one of the country’s most recognised hip hop artists. He is also a co-founder of HeadCount, a youth skills development platform focused on hip-hop culture and music. Over the years, he has worked closely with emerging artists and has been involved in various projects aimed at creating opportunities within the creative sector.
He believes the industry needs support systems that go beyond recognition.
“The truth is, this is much bigger than an awards ceremony. The creative industry is one of the most powerful economic and cultural assets we have as a nation. NACA gives us an opportunity not only to celebrate excellence, but to actively develop it,” he said.
As part of this vision, NACA will also introduce the Eswatini Music Development Programme (EMDP), an initiative aimed at producing industry professionals and equipping creatives with skills that can help them build sustainable careers. Sibandze says the goal is to leave a lasting impact on the industry.
“Our intention is simple: to help leave the industry better than we found it,” he said. He added that artists needed more than applause if they were to succeed.
“The future of the arts cannot be built on applause alone. It must be built on skills, mentorship, collaboration, commercialisation and creating pathways for artists to move from talent to sustainability. Recognition is important, but development is essential,” he said.
His appointment has already been welcomed by fellow creatives. Fashion designer Carole Lubelo congratulated Sibandze, describing him as a leader who understands the needs of artists.
“KrTC has always been passionate about the growth of creatives. He understands the industry because he has worked in it for many years. I believe he will bring fresh ideas and help create more opportunities for artists,” said Lubelo.
Eswatini National Gospel Association Chairperson Fakazi Samuel also expressed confidence in Sibandze’s leadership.
“This is a good appointment for the creative industry. KrTC has always supported artists and encouraged collaboration. I believe he will help take NACA to greater heights while ensuring that artists benefit from the programme,” said Samuel.
With nominations now officially open across 55 categories and the main awards ceremony set for November 28, expectations are high for what could be one of the biggest editions of NACA yet. However, for Sibandze, success would not be measured only by the number of trophies handed out.
“We stand on the shoulders of those who have carried this vision before us, and together with the committee, stakeholders and the creative community, we will continue building bridges between creativity, opportunity and impact,” he said.
Sibandze added that he would remain focused on the bigger picture.
“The arts have always shaped who we are as a people. Now it is time for the arts to help shape where we are going as a nation. The future is creative. The future is collaborative. Let’s build,” he said.
