The Embiveni Biggest Braai has evolved into more than just a social gathering, with Minister of Labour and Social Security Phila Buthelezi describing it as a powerful driver of employment and income generation for hundreds of people.
Speaking during the event held at the Mavuso Trade and Exhibition Centre in Manzini, Buthelezi said the festival had demonstrated how large public gatherings can stimulate economic activity by creating opportunities for businesses, entrepreneurs and informal traders to earn a living.
He said while many people viewed the Embiveni Biggest Braai as a day of entertainment and celebration, its greatest impact lay in the livelihoods it supported before and during the event.
“The Biggest Braai is creating jobs and putting money into the pockets of many people. Every part of this event represents someone’s business and someone’s source of income,” said Buthelezi.
He explained that the economic benefits extended far beyond the event venue, with local manufacturers, suppliers and service providers all benefiting from the preparations leading up to the celebration.
The minister pointed to the gazebos erected across the venue, saying they had either been manufactured or hired from businesses that generated revenue through the event.
He also highlighted the branded T-shirts worn by organisers and attendees, noting that local designers, printers and clothing suppliers had benefited from producing the apparel.
Beyond merchandise, Buthelezi said demand for braai equipment and supplies had created additional opportunities for traders selling braai stands, firewood and charcoal, while transport operators and other service providers also benefited from the influx of visitors.
He said such events demonstrated how a single national celebration could support entire value chains involving businesses in production, logistics, retail and hospitality.
However, Buthelezi said what impressed him most was the large number of food vendors operating throughout the venue.
“I was particularly impressed by the number of people selling food. That clearly shows that the Biggest Braai is not only about people coming together to have fun, but it is also creating opportunities for entrepreneurs to make money and support their families,” he said.
The minister said empowering small businesses and informal traders remained critical to creating employment opportunities, particularly at a time when many people were seeking sustainable sources of income.
He added that events such as the Biggest Braai should continue to be supported because of the direct and indirect economic benefits they bring to communities.
According to Buthelezi, providing local entrepreneurs with platforms to trade not only improves their livelihoods but also contributes to broader economic growth through business expansion, job creation and increased economic activity.
