The continued success of the Standard Bank Luju Food & Lifestyle Festival is not only elevating Malkerns as a premier events destination, but is also generating economic benefits that extend across the country.
This was the view of Mbabane Chief Executive Officer Gciniwe Fakudze, who said the country’s towns should celebrate each other’s growth instead of competing, as the benefits of major events ultimately strengthen the national economy.
Speaking during the festival at House on Fire on Saturday, Fakudze said Malkerns had successfully positioned itself as a leading destination for internationally recognised lifestyle events, creating opportunities for businesses, entrepreneurs and surrounding communities.
“Our country is too small for towns to compete.
“Whenever there is an event in Ezulwini, Mbabane, Manzini or anywhere else, it is a win for the whole country.
“We should encourage every town to grow because that is how we grow Eswatini,” she said.
Fakudze said Malkerns had carved out a unique identity through hosting events such as the Luju Festival, adding that other municipalities could learn from its success by developing signature events that attract visitors and stimulate local economies.
She noted that local authorities were increasingly exploring ways to host events capable of creating business opportunities and driving economic activity.
“Events like these not only build communities but they also create economic opportunities. That is something every town should aspire to because the benefits extend far beyond the venue itself,” she said.
Fakudze added that the movement of people and money during major events demonstrated how interconnected the country’s economy had become.
Using herself as an example, she said she had travelled from Mbabane to attend the festival and planned to spend money in Malkerns, supporting businesses exhibiting at the event.
“I came with my money from Mbabane and will leave it here in Malkerns.
“The businesses I will support are owned by people from different parts of the country, who will take that income back to their communities, reinvest it and continue growing their enterprises.
“That is why events like Luju are not just about entertainment; they contribute to national economic growth,” she said.
Fakudze also commended festivalgoers for embracing the event’s fashion and lifestyle culture, saying the strong turnout reflected a growing appetite for world-class experiences.
She said Standard Bank and the festival organisers deserved recognition for continuing to deliver an event that attracted thousands of people while showcasing local creativity and entrepreneurship.
“The public has shown that it is ready for events of this calibre. That should encourage businesses, investors and organisers to continue creating bigger experiences because people are willing to support them,” she said.
Fakudze said Luju had once again demonstrated how investment in quality events could strengthen local economies, support small businesses and further position the country as a destination capable of hosting internationally recognised festivals.
