ANYONE planning to bring an international artist to the country must first obtain a permit from the Eswatini Events Managers and Promoters Association (EEMPA).
The requirement was highlighted by EEMPA Secretary Banele Dlamini, who said the permit system was designed to improve event management standards and ensure the safety and smooth coordination of international performances in the country.
Dlamini explained that promoters and event organisers seeking to host foreign artists are required to apply for a permit through the association before finalising their events.
He said the process is part of EEMPA’s efforts to regulate the events industry and create a professional framework that benefits organisers, artists and audiences alike.
“The permit assists in ensuring the safety of the invited artist and helps facilitate important administrative processes and contractual agreements,” said Dlamini.
He clarified that the permit requirement specifically applies when an event organiser intends to host an international act.
While event size is often a consideration in planning large gatherings, Dlamini stressed that the key factor was the inclusion of a foreign performer.
The permit allows EEMPA to work closely with organisers to ensure that all logistical, security and operational requirements are adequately addressed.
The announcement comes at a time when the entertainment scene continues to attract high-profile regional talent, particularly from neighbouring South Africa.
Several local entertainment establishments have successfully hosted some of South Africa’s biggest stars, highlighting the growing demand for international entertainment experiences in the country.
Among them is Mdzimba View Shisanyama, which has welcomed popular performers such as Thatohatsi and acclaimed amapiano producer and DJ Maphorisa. Other venues, including Xchange Lounge and Brussels Lounge, have also established themselves as popular destinations for international acts and large-scale entertainment events.
Dlamini said the permit system was intended to support such initiatives by ensuring that organisers meet industry standards while protecting the interests of artists, venue owners and patrons.
He noted that proper planning and compliance were essential as the entertainment industry continued to grow and attract bigger names from across the region.
The announcement also comes as EEMPA strengthens its presence within the country’s events sector.
Established as a central body representing event managers and promoters, the association has experienced a steady increase in membership as more industry professionals seek to align themselves with a recognised organisation dedicated to improving standards.
According to Dlamini, EEMPA’s ability to effectively support the sector depends largely on financial sustainability and active stakeholder participation.
To encourage growth and professionalism, the association currently charges a once-off joining fee of E250 for event organisers wishing to become members.
The increasing number of affiliations reflects a growing recognition of the need for stronger industry structures, particularly as Eswatini positions itself as an attractive destination for regional and international entertainment.
Dlamini encouraged organisers to engage with EEMPA early in the planning process and ensure they obtain the necessary permit before hosting.
He said compliance with the regulations will help create a safer, more professional and sustainable entertainment industry for all stakeholders.
